Our Story

After graduating from the Business School of Boğaziçi University, Elif Yıldız Erez held positions as Marketing Manager and Brand Manager at international companies, leading the launch and relaunch of many everyday products in the Turkish market.

Like many women, she decided to take a break from her demanding career after becoming a mother. During this time, she discovered cherry pit and rye pillows to soothe her daughter’s colic and was amazed by their natural effectiveness. Inspired by this experience, she decided to introduce these natural products to Turkish consumers. Having stepped away from her professional life due to the challenges of being a woman, she embraced the gift of motherhood—a uniquely powerful part of womanhood—as a source of inspiration and made a heartfelt promise: she would build this brand solely with women and for women, creating job opportunities exclusively for them. From day one, 100% female employment has been her unwavering mission.

And you should know—everything you see and touch in a Cherrye product, from its packaging to its craftsmanship, from the website to the social media content, has been created by women. And, just like in all things, the touch of a woman has once again worked wonders.

The Cherrye brand offers a portfolio of 100% natural cherry pit and rye-filled hot/cold relaxation pillows, consisting of four adult models and one for babies. These pillows serve as a safe, effective, and natural alternative to hot water bottles, aiming to relieve pain and discomfort naturally. With these products, Elif’s vision is to first bring peace and comfort to mothers, then contribute to minimizing health risks in society, and finally to empower women by advocating for 100% female employment and supporting women’s active role in the workforce