100% Women-Powered

100% Female Employment is Our Greatest Strength

With over 20 million units sold across Europe, Cherrye Relaxation Pillows are 100% locally produced—from materials to manufacturing. But beyond being natural and local, Cherrye has embraced a mission from day one: 100% female employment. The active participation of women in social and economic life is a key indicator of a country’s level of development.

Women’s role in the labor force is vital to the creation of societal values that drive economic growth and social cohesion. That’s why Cherrye is committed to supporting women in Anatolia by creating new market opportunities and giving them the chance to produce more, earn more, and uplift more lives.

Another core mission of the Cherrye brand is to introduce the only safe and natural hot/cold therapy method to the Turkish market—offering a healthy and effective alternative to traditional heat application methods, many of which pose clear risks to human health.